Car Rental Rates – How to Get the Best Car Rental Rates

Car rental rates are obviously dependent on which dealership you opt for and how long you need the vehicle for. To get the best car rental rates you must be certain of the period in which you are going to require the vehicle for. For example, you would not want to rent a car for 3 days, to find out you need it for an additional 3 days this is where dealerships will charge for days the vehicle is required for, at their daily rate; savings are to be made when you book for a week if there is any chance of requiring the vehicle for longer. Agencies operate on weekly and daily rates; it always pays to look into the weekly rate as this is usually lower than a per day rate.

If you want to find the best car rental rates you must shop around. Car rental rates are constantly changing due to supply and demand and obviously change in line with the season. You will need to book far in advance should you want a rental car over any holiday period. Make sure you enquire about special holiday rates as some rental agents will give away a day extra for free over these periods. Make sure you are certain of you required dates over these periods as agencies cancellations over these periods will incur large fees.

To find the best car rental rates when it comes to long distance trips, it pays to book well in advance and ask your travel agent of any deals that are not publicly advertised. If you are planning a road trip to Las Vegas for tonight, you’ll have wanted to have booked at least a week ago to get the best rates and avoid disappointment. Remember that reservation only guarantees a reserved rate, you must specify if you are after a specific vehicle.

If you think the weekend car rental rates you are getting are too good to be true, then they probably are. You will want to ask for any hidden costs, such as insurance, state taxes, varying fees for drivers of different ages and refueling charges. Ask your rental agent of any compulsory insurance fees, as these hidden costs are generally what makes the advertised costs so well, read the disclaimer! Some states in America give rental car agents permission to charge extra fees on their rentals to cover the costs of licensing their cars. This is fee is generally 6% of the total rental costs. The majority of states in America do not require rental agents to inform the customer of this fee, so make sure you ask before hiring.

To get the cheapest, most value for money rental car rates you will need to shop around, be sure of the duration you require the vehicle for, make sure you ask about any hidden fees and always book well in advance.

Career Options – Travel for the Mobile RN

Career Traveling for the mobile registered nurse; the importance of doing your homework before you start traveling.

You’ve got your RN certification. You’ve worked for two or more years in your clinical specialty. Along the way you may have had the opportunity to work with a mobile professional. You see advertisements for RN’s with your career experience to work in faraway places. What’s your next step to perhaps broadening your career and professional experience?

By performing a detailed self-assessment and research into the travel health care industry you can first decide if traveling is for you and what prospective company is best for your career.

In your self-assessment analyze your strengths and weaknesses? Is your confidence level high? How about interpersonal skills? Do you enjoy meeting new people? Do you enjoy or embrace change? Do you adapt easily to changing circumstances? Are you independent? Are your nursing skills above average? Do you enjoy solving problems? Are you flexible?

If you answered yes to these questions you may be ready to take the next step and become a travel nurse. Now what are your main reasons for hitting the road? Is it the pay and benefits? How about the contract facility’s reputation? Or maybe it’s the thought of getting away from hospital politics and working under different management styles and medical environments.

In determining which company is right for you first collect appropriate employer information from a variety of agencies. Call managers at prospective employers to get a feel of the working environment. Get the names of two or more travel nurses who are currently working at the location, or recently worked there and call them to get their impressions of working at that particular location.

Weight different types and features of benefit packages. Pay particular attention to expense reimbursements, cash incentives or bonuses, and length of assignments. Will you be guaranteed 40 hours a week, and what shifts will you work, will overtime and on-call be mandatory are all important questions to be answered.

Other important considerations to determine are why the contract facility needs travel nurses? Are the travel nurses temporary or are they trying to manage a high patient load?

Will there be penalties if you fail to complete your assignment? Will you forfeit bonuses or have to pay back travel reimbursements or housing costs if you go home early?

Larger employment agencies many times offer a greater variety of assignments. They may also offer a wide range of benefits. Smaller agencies normally provide more personalized service and possible unique practice settings. In determining the agency that’s right for you the key is to choose the one that will work with you to meet your career and personal goals.

Finally, you don’t want to forget to evaluate the hospital. Many have seen the advantages of adding supplemental staffing through the hiring of travelers. Some even have their own travel divisions and offer state of-the-art pay and benefit packages. Assignments can range from seasonal to as short as thirteen weeks or less. Also, they may offer opportunities with other facilities within their health care system.

If you spend the time carefully evaluating and comparing potential employers and agencies you can make your first travel experience one that will broaden you career experience. Additional benefits include increased income and the opportunities to meet many exciting personal and professional challenges.

Travel Nursing Jobs As a Career Option

If you are thinking of becoming a travel nurse then it is a viable career option as you will have more salary than the permanent and para diem nurses. If we look back then it is in the year1920 when traveling nursing jobs came into existence after the shortage for nurses was felt. It is the most popular career in USA as the demand for travel nurses is mounting owing to less number of nurses in specific regions. There are around 25,500 travel nurses in USA and about 340 US travel nurse companies. Travel nursing jobs are the short term nursing jobs (4 to 52 weeks) in which the nurses have to travel to different parts of the country. The contract that is outside the country is of longer period like one to two years.

Travel nursing job gives you the wonderful experience of meeting new people and enjoying different seasons and states of the country. Depending upon the project you can choose the period of stay in the travel nursing job. Like some nurses prefer to stay for one month other for one year.

How to become a traveling nurse?
To become a travel nurse one will have to complete the education from the affiliated nursing school to get the Registered Nurse degree. You can go for any of the following types of education

  • Four years BSN degree
  • Two years ADN program
  • Three years diploma

Along with this one must have the clinical experience of one year as a licensed nurse in the area of his or her specialization to get into traveling nursing jobs. It is recommended that you must get two to three years of experience for the International travel nursing jobs. The requirement of experience vary with the specialization. Like LPN/LVN requires three years of experience where as for Psychiatric nurse job, Med-Surg and Rehab you need the experience of two years to get travel nursing jobs. Also clearing NCLEX-RN exam is must in USA. Along with this you will have to get the license of that particular state. You travel nursing company will help you in getting that.

Apart from the education and experience you must have a charming personality, easy to adapt nature and good communication skills.

Traveling nurse jobs is obtained through the travel agency or travel nursing companies that are tied up with the hospitals. Travel nursing companies not only help you in finding the travel nursing jobs but will also help you with the relocation, housing and registration with local authorities. But you will have to be very careful while choosing the travel nurse company as the services provided vary a lot from company to company. So always ask for the entire services that travel nurse agency or company is going to provide while giving the travel nursing job to you. Do ask for clinical support, type of health insurance and 401(k), type of housing, salary and associated benefits, work assignments and loyalty programs.

You can tell your requirement of travel nurse job to your travel nurse company so that can find the best suitable match. You can start your travel nurse jobs after accepting and processing of your job offer. This can take one week to one month’s time.

Benefits of Traveling Nurse Jobs
First of all travel nurse salary is more than the registered nurse working in the same hospital. Apart from this travel nurse will get the housing facility while on work by the travel agencies with basic furnishings of washer dryers, dishwashers etc. Housing stipend is given to the nurses who choose to live independently of travel agency. The amount of stipend is more than the actual wages or it can be substantial.

Along with this the travel allowances are also paid by the travel agencies that but the coverage of the travel cost vary. So you must inquire about this things before getting travel nursing job. Tax advantages are also given if the nurse maintain tax home while working in the traveling nurse job.

Salary
Travel nursing pay vary a lot and generally changes with the location, hospital need, housing cost of the area and negotiation ability of the traveler. Like you will find more travel nurse salary if you are given travel nursing jobs in north or west America than the southern American States. The RN travel nurse salary can be $40 per hour whereas surgical technologists, respiratory therapist and LPN will get pay close to $28 per hour. Some of the hospitals and travel agencies also give bonus that can reach to $6,000 and given at the end of the assignment.

You can also begin your traveling nurse job with your friend or family. So no need to worry about anything to begin the adventurous career as a travel nurse.

Unintended Consequences of DMEPOS Competitive Bidding

Medicare’s DMEPOS Competitive Bidding Program has been in the public eye before its implementation in January 1, 2011 with lots of clamor on its possible negative impact on the Medicare population. DMEPOS or durable medical equipment, prosthetics, orthotics, and supplies include wheelchairs, oxygen concentrators, pacemakers, hospital beds, prosthetic limbs and other medical equipment intended for typical elderly and/or disabled.

The Centers for Medicare and Medicaid Services (CMS) competitive bidding program for durable medical equipment give emphasis on price competition among suppliers and providers. The innovation made on DMEPOS competitive bidding program greatly affects vulnerable medical beneficiaries of Medicare specifically on their freedom of choice, access and avail quality DME supplies. During the testing phase of the competitive bidding program, major problems were encountered by patients and beneficiaries that include additional costs to Medicare for numerous emergency room visits and longer hospital confinement, unfamiliar DME providers, and inaccessibility to vital equipment and services.

The CMS Medicare program will also take its toll on the marketplace with DME suppliers and providers engage in cutthroat economic competition to get their bid approved. Reduction in the cost of durable medical supplies will lead to inferior product quality and service for Medicare beneficiaries. Most DME bidders will resort to “predatory” and “suicide” bidding that result to unrealistically low bid prices. Small players in the bidding market such as Dallas medical supplies companies will have a hard time competing with large firms. The DMEPOS Competitive Bidding Program could take out most trusted and preferred DME suppliers of Medicare beneficiaries.

Various Home Medical Equipment (HME) organizations and advocacy groups are lobbying for the repeal of the competitive bidding program from influential members of the House of Representative. Certain bills for its repeal or modification are already sponsored for deliberation in the US Congress. Toll-free numbers are set up by HME groups for queries, feedbacks and updates of the program. The competitive bidding will affect nine major metropolitan areas of Charlotte, N.C.; Cleveleand, Dallas-Fort Worth, Cincinnati, Kansas City, Orlando, Miami, Pittsburgh and Riverside, CA. The unintended consequences of DMEPOS Competitive Bidding have yet to come and change the culture of the United States Medicare program.

Car Rental Deals – Why People Like Car Rental Deals

I know that you can relate when I say that I love to get a good deal on something. It shouldn’t take a lot of explaining why car rental deals are some of the most important things that you can partake in when shopping for a rental car. Some people will go to great lengths to find the best car rental deals that they can while others will be more willing to pay the advertised normal price. But did you know that you can just type in the name of the company you are looking for followed by the word coupon and you can find a better price. That is just one of the ways that you can get easy and cheap car rental deals.

There are many other techniques that one can use to get good car rental deals, one little known fact is just ask the company what deals they are offering at the time. A lot of agencies will have a special if you are willing to rent the car for a week, or if you are only going to have it for the weekend. Prices can vary and change depending upon the holiday season or during peak times in the summer, one can really never know how much it is going to cost to rent a car but you can also try to get the best car rental deals.

Don’t get discouraged when one company offers you a high price for a car, there are always more options than you could believe when you look for that perfect rental car for you. You also have to make a choice between two different options, let’s say for example you are on a very tight budget and you just want get the cheapest car possible than you may want to rent an economy style car and try to get the best possible deal on it, but on the other hand you also have the option of getting car rental deals in another way. You could go to an agency and request for a luxury vehicle at the price of a budget or hybrid style vehicle. You would be surprised at how many companies or agencies would be willing to make this switch simply if you ask. They may be having a special and would never have told you about it if you didn’t ask, who would have guessed?

Regardless of what deals or techniques you go after everyone and their moms love good deals so don’t let yourself charge full price for anything that you can get at a discount! I know you would rather have a luxury car instead of a budget car and drive in style, or maybe you just want to get a budget style car even cheaper than they say it is. The most important thing to learn is don’t be afraid to ask, there are many options out there when dealing with rental car deals!

How To Stay Younger Looking and Defy Your Age

We’ve all seen the movies where the main character gets the chance to return to an earlier point in their lives… to be young again. As you’d expect, things don’t turn out as the hero/heroine expects… but wouldn’t it be fabulous if we could figure out how to how to stay younger looking and feel that way again?

It was great to be full of energy and vigor… with a humming metabolism and sky’s the limit optimism.

Here are 7 simple ways to turn back the clock…

1. Go to bed earlier as getting the right amount of sleep is the simplest, most Uncategorized way to feel younger straight away. Restoration only happens when you’re sleeping, so getting the rest you need is important for keeping your body and brain vibrant and healthy. Try to erase the effects of your lack of sleep by getting eight hours a night for six weeks in a row. You’ll see the difference in your energy level and the lack of those awful, aging dark circles.

2. Eat revitalizing foods

like the healthy stuff, and be sure you eat a fruit or veggie at the start of your meal; to be sure you get it in. Getting enough beneficial vitamins and all-powerful antioxidants is so important, especially as you get older. And so long as 80% of your food intake is healthy you can indulge yourself every once in a while. Be sure you really enjoy those occasional treats.

3. Strength training can knock years off how you feel, and when done the right way, weight training causes microtears in muscles and this causes the body to create thicker, stronger muscle fibers. This means your less likely to suffer injuries as well as building stamina to boot. However, remember to consult your doctor or other health professional if you’ve not been active in a while to ensure strength training is suitable for you.

4. Give in to your vanity and allow yourself to cover those gray hairs or pamper yourself with good quality skin care products. You don’t have to go crazy to try and look younger, but you can do lots to help yourself fight the ravages of time. So go to the salon… buy some new clothes… do whatever you can to make yourself feel attractive and put together.

5. Mix things up as the brain craves new activities, and it needs stimulating with new things… new associations… new routines. Just make small changes like going to a different place for coffee, choosing a new route for your run, or trying a new activity to shake things up.

6. Remember the music, movies and more you loved in your youth, as this has been shown in a Harvard University study that doing so brings marked improvement in memory, vision, overall health and happiness. This hints that our mindset can have such an impact on how we feel. So pick an activity that encourages you to relive your youth and see how young you feel.

7. Focus on the positive… though it might be harder than it was, keep your attention on what’s going well in your life… all you have to be grateful for. Cultivating optimism will give you more positive energy.

By trying these simple techniques you’ll be able to defy your age and keep the years at bay, looking and feeling younger than you are.

Payday Cash Loan – A Short Term Solution For Getting Cash Fast

The payday cash loan is for anyone who maybe in an unexpected financial crisis and needs some cash desperately. The lending institution will advance cash that is to be paid back with your next payroll check.

Online No Fax Payday Loan

The entire idea behind the online no fax payday loan may seem very simple, but there are serious considerations that should be dealt with before hand. One of the most important considerations is to look for the best lenders out there. You can simply use the internet and do a personal search for them. There is every bit of information you need about this topic on the internet. Make sure that the people you are borrowing from are reputable and have no underhand dealings in their business. Always read the fine print.

Another important fact before you take the advance payday loan that needs clarification is that the company states in very clear terms the fees, APR and any other cost that will be inferred. The APR is known to go as high as 400% and should be seriously considered before you opt for it. The cash advance will be made to your account despite the bad credit history that you may be having which may be keeping you from borrowing from reputable firms. Payday cash loans are a good way to tide over emergency situations and make life easier for the time being.

Fax Payday Loan

Once you fill in an online application for your payday cash loan you will need to submit your documents. This is generally done through fax. The documents that you will need will vary from your personal identification to your bank account details. This is called the fax payday loan. However, more and more people are opting for the lenders who provide the facility of a no fax payday loan.

Though this form of credit is your best bet if you have an unusually bad credit score, you should realize that this form of borrowing only increases your liability and debt. It should be avoided as far as possible. Payday cash loans is for those people who live from paycheck to paycheck is a myth that has long been exposed.

It is now being universally accessed by many in the USA for various purposes other than paying bills. Before Christmas last year, about 10 million Americans opted for this loan and within a year, the number of outlets lending these loans has doubled.

Car Rental Rates – How to Get the Best Car Rental Rates

Car rental rates are obviously dependent on which dealership you opt for and how long you need the vehicle for. To get the best car rental rates you must be certain of the period in which you are going to require the vehicle for. For example, you would not want to rent a car for 3 days, to find out you need it for an additional 3 days this is where dealerships will charge for days the vehicle is required for, at their daily rate; savings are to be made when you book for a week if there is any chance of requiring the vehicle for longer. Agencies operate on weekly and daily rates; it always pays to look into the weekly rate as this is usually lower than a per day rate.

If you want to find the best car rental rates you must shop around. Car rental rates are constantly changing due to supply and demand and obviously change in line with the season. You will need to book far in advance should you want a rental car over any holiday period. Make sure you enquire about special holiday rates as some rental agents will give away a day extra for free over these periods. Make sure you are certain of you required dates over these periods as agencies cancellations over these periods will incur large fees.

To find the best car rental rates when it comes to long distance trips, it pays to book well in advance and ask your travel agent of any deals that are not publicly advertised. If you are planning a road trip to Las Vegas for tonight, you’ll have wanted to have booked at least a week ago to get the best rates and avoid disappointment. Remember that reservation only guarantees a reserved rate, you must specify if you are after a specific vehicle.

If you think the weekend car rental rates you are getting are too good to be true, then they probably are. You will want to ask for any hidden costs, such as insurance, state taxes, varying fees for drivers of different ages and refueling charges. Ask your rental agent of any compulsory insurance fees, as these hidden costs are generally what makes the advertised costs so well, read the disclaimer! Some states in America give rental car agents permission to charge extra fees on their rentals to cover the costs of licensing their cars. This is fee is generally 6% of the total rental costs. The majority of states in America do not require rental agents to inform the customer of this fee, so make sure you ask before hiring.

To get the cheapest, most value for money rental car rates you will need to shop around, be sure of the duration you require the vehicle for, make sure you ask about any hidden fees and always book well in advance.

How to Shop For Your Once in a Lifetime Wedding Dress

He proposed, you said yes. The wedding planning is in full gear and its time to shop for your wedding dress. Your wedding dress is the most memorable and expensive dress you will ever purchase. Here is some practical advice to make your shopping trip fun and let you know what to expect.

Make an appointment to try on wedding dresses. Some bridal salons don’t require them, but an appointment will guarantee you the individual attention of a bridal consultant and space in the dressing room.

Time your shopping trip to your best advantage. If you shop on a weekday afternoon, you will get the most attention and you will not be competing with a lot of other brides like you would on weekends. You also get more time to shop.

You will get the best deals if you shop in November and December when the bridal salons are slow and new merchandise is arriving. There will be more sales and more incentives to buy because they need to clear out stock to make room for new stock that is arriving. Wedding dresses arrive in cycles, with the late fall and early winter being the time the manufactures ship out new merchandise.

Don’t shop too early, if your wedding is two years away and you are not prepared to buy, stay home and surf the net for ideas. The styles will change and your idea of your dream dress may change, along with your weight and wedding plan. The style may also be discontinued by the manufacturer.

Don’t shop too late. Wedding dresses should be ordered 9 months to a year in advance. The manufacturers take 16 to 20 weeks to fashion your dress because of all the hand work that is done on the dress. You also need to allow transportation time and time to have alterations done. If you shop at the last minute, you will risk major disappointment. You will either have to buy off the rack or pay the manufacturer extra for rushing your dress.

Shop prepared. This should not even have to be mentioned., Wear underwear on your shopping trip. Wear clean underwear and be freshly showered or risk major embarrassment. Some salons will send you home to shower or come back with underwear and who can blame them? You are trying on expensive white dresses! And if you don’t wear underwear, you’ll be standing in the dressing room buck naked. If you are uncomfortable, you consultant will be doubly uncomfortable.

Bring along a strapless bra if you have one and a pair of heels to get a feel for how the gown will look on you.

Don’t shop with a posse. Shop with someone you trust, your mom, your sister, your best friend. Don’t shop with your entire wedding party. Too many people means a lot of confusion for you and your consultant. Too many opinions will make you crazy. Are they giving you their true opinion, or picking out a dress they would wear to their own wedding? Invite your friends to see your choice after you’ve made your choice. They’ll be more interested after you’ve chosen your dress. Sure, a huge shopping trip sounds like fun, but you’ll totally regret it when you leave exhausted, confused and aggravated.

Don’t try to cram too many shopping appointments in one day. Trying on wedding dresses is exhausting. You’ll be standing up in heels for a long time. Some of the dresses are very heavy. Pretty soon you’ll be suffering from white blur, a wedding term that means that all the dresses are starting to look alike. Limit your appointments to no more than two a day and take time in between to grab something to eat and drink. The only way you can be on top of your dress shopping game is to be fueled up, hydrated and relaxed. Its going to be a long day!

Shop with an open mind and a good attitude. You have a dress etched into your mind. You are closing yourself to dresses that may be more flattering on your figure, cost less money and be THE dress. Be open and receptive to different necklines, body styles and fabrics. You may leave with the dress still etched in your mind, but you may just find THE dress if you stop telling yourself that you are picky. By constantly reinforcing your pickiness, you’ll make yourself and your shopping companion crazy. Bridal consultants are trained and experienced in finding dresses that make the most of your figure and hide the parts that need to be hidden. Stop whining and listen, you’ll be amazed at how fabulous you can look if you just open your mind and adjust your attitude.

What to expect when shopping for your wedding dress. Expect to be warmly welcomed into the bridal salon and meet your consultant. Your dress consultant will ask you some questions about your wedding. They’ll ask you about the type of wedding, the formality of the wedding and your wedding dress budget. They aren’t being nosy. They need to help you choose a dress from a mind boggling selection of dress styles. You can’t try everything on in the store, its physically impossible. They also need an idea of your dress budget, so you don’t fall in love with a dress that is out of your price range. If you want to see dresses under a thousand dollars or under five hundred dollars, tell them honestly to avoid a lot of disappointment on your part.

You will be shown styles, feel free to say no to anything you don’t like. Be honest, you will not like everything and it will help your consultant pull more dresses that are in line with what looks best on you and you like.

You will be helped try on the dresses. Dressing yourself in a bridal salon is difficult, so expect to be helped on and off with the dress, in addition to zipping the dress.

You will be asked more questions, for example, do you feel comfortable in this style?

Your consultant will categorize your dresses by the dresses you like, the maybes and the definite no way. You might want to retry the dresses you like to cut down on your selections. Your consultant will keep the dress style on file so when you return, the can find the style.

If you are uncomfortable in the style, its a no. If you feel overwhelmed in a style, its a no. If you feel fat in a style, its a no.

And above all, do NOT be pressured into buying a dress by anyone. If you feel pressured, gracefully say you’ll be back to try it on once your mind is cleared. Don’t buy anything from pressure. Buy the dress because you love it and its THE dress!

Wading Into Internet Marketing

Internet marketing has the great advantage of low barriers/cost for entry. For as little as $50 and about 15 minutes you can be serving up pay per click (PPC) ads, with very little effort. This makes it very attractive for companies to try it out.

But you can’t really just try it out – not if you want to make it work. You’ve got to make a commitment; Internet marketing is similar to traditional marketing in that it is difficult to predict what will work in your target markets and what won’t. As with anything else in business, there are no guarantees of success.

Broaden Your Approach

As well, you don’t want to pin your hopes on the one Internet marketing activity you chose to try, because if the results are not as you expected, you’ll be disillusioned. Just like traditional marketing, communicating your message in more than one medium and multiple times will increase the probability of making the sale. Thankfully many online and offline elements work well together to achieve this. Along with a commitment, investment in a number of upfront activities will greatly improve success:

1. Research into keywords and user behaviour – These are staples in all Internet marketing activities; know them well.

2. The advice of experts – You don’t need them on your payroll and you don’t need them on every campaign, but an expert can help you choose the right Internet marketing tactics and ensure everything is set up correctly. As well they can interpret the campaign results. Click throughs (number of clicks to an advertisement), bounce rates (number of visitors who leave your site after viewing one page) and exit pages (pages that users are leaving your website from) can be a bit daunting. You may be able to judge if results are good or bad but more importantly, do you know what action to take next in order to improve?

3. Correct set up of analytics tools – To properly set up filters and segment your website traffic statistics to get at the data that is most important to your business is not straightforward, especially if multiple websites are involved. Many businesses don’t set up tracking correctly and work with inaccurate data.

4. Landing page templates – These are pages on your site specific to a campaign or promotion that people arrive at when they click from a PPC ad, online ad or a print campaign. A template based approach lets you reuse your investment for future campaigns.

5. Email template – If email is on your roster- and it should be since it’s cost effective and can be highly targeted – invest in 1 or 2 great templates. With a base template, all you need to do is swap in new content each time you want to send to your list. All of your emails will be consistently branded and polished if you take the time to do it right.

Your Return on Investment

These set-up activities will pay off in the long run. Yes, it’s more upfront cost, but once it’s all in place, subsequent campaigns will be mostly execution and reporting. And you don’t have to include their full cost in the Return on Investment (ROI) calculation – you can amortize them over a year or more to more accurately represent the value of your campaigns.

Approach Internet marketing with the knowledge that it is a cost-effective, flexible set of options to reach your market. But know that just because you can measure results, there is no guarantee of good results. By making an investment in the foundation activities and taking advantage of the intelligence that measurement provides, each campaign teaches you about the market and your user’s behaviour so subsequent campaigns can be that much stronger – every time.